Consumer Staples·Household Products·$11.9B
Clorox Co (CLX) is a leading manufacturer of household products, including cleaning supplies, disinfectants, and personal care items. As a part of the consumer staples sector, Clorox plays a crucial role in everyday consumer spending, especially in health and hygiene products, which have gained importance in recent years.
EPS
Earnings per share is a key indicator of profitability and will show how well Clorox is managing costs and sales.
Revenue
Total revenue reflects the overall sales performance and demand for Clorox's products in the market.
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EPS Beat Streak
0Q
EPS Beat Rate
75%
Avg EPS Surprise
+15.19%
Avg Stock Reaction
-0.12%
In Q2 2026, Clorox reported an EPS of $1.39, which was slightly below the expected $1.43, resulting in a 2.59% surprise. The stock saw a modest increase of 1.49% the following day.
Management Promises & Guidance
Analysts are cautiously optimistic about Clorox's upcoming earnings, with expectations for a slight recovery in EPS and revenue compared to the previous quarter.
Bull Case
If Clorox can exceed the EPS estimate and show strong revenue growth, it may indicate effective cost management and increased consumer demand, boosting investor confidence.
Bear Case
Conversely, if Clorox falls short of expectations again, it could raise concerns about ongoing challenges in the market and impact the stock negatively.
EPS
$1.54Earnings per share is a key indicator of profitability and will show how well Clorox is managing costs and sales.
Revenue
$1.7BTotal revenue reflects the overall sales performance and demand for Clorox's products in the market.
The print will turn on these two things.
Q1
Will Clorox achieve an EPS of at least $1.54?
This figure is critical as it reflects the company's ability to manage costs and drive profitability in a competitive market.
Q2
How does Clorox's revenue compare to the $1.7B consensus?
Revenue performance will indicate consumer demand and the effectiveness of Clorox's marketing strategies.
Why consensus could be wrong
The consensus may underestimate Clorox's ability to leverage its strong brand portfolio to drive sales growth despite recent challenges.
Supporting Evidence
Clorox's historical EPS beat rate is 75%, indicating a tendency to outperform expectations.
The options market is pricing a larger move than historical averages, suggesting potential for surprise.
Recent consumer trends show increased spending on household products, which could benefit Clorox.
Key Risk
If Clorox reports revenue significantly above $1.7B, it could challenge the current bearish sentiment.
Pre-commit to what would confirm each case.
The market is weighing Clorox's ability to rebound from recent earnings misses against broader consumer spending trends.
Bull Confirmed If
Exceeding $1.54 EPS with revenue above $1.7B would confirm strong operational performance.
Bear Confirmed If
Falling below $1.33 EPS and revenue under $1.6B would indicate ongoing struggles.
Implied Move
±10.55%
Historical Avg
±1.1%
The options market is pricing in a significant move of about 10.55%, suggesting that traders expect volatility around the earnings report.
Options are pricing ±10.5% while CLX has averaged ±1.1% over the last 8 prints — setup is pricing rich.
Likely market behavior by outcome — not investment advice.
Beat & Raise
If Clorox beats expectations, history suggests a potential average stock move of +0.33%, confirming a positive trend.
In-Line / Cautious
An in-line report may lead to muted reactions, as investors await further guidance on future performance.
Miss
If Clorox misses expectations, history suggests an average move of +0.50%, indicating potential investor disappointment.
AI-powered briefs, options data, and 20 quarters of history — everything you need before earnings.
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AI-powered briefs, options data, and 20 quarters of history — everything you need before earnings.
No charge today · Auto-bills $8/mo after 7 days · Cancel anytime
VERIZON COMMUNICATIO
Apr 27, 2026