Equity Profile

HRI

Herc Holdings Inc.

IndustrialsTrading Companies & Distributors$4.9B

Jul28Tue

Pre-Earnings Brief

UpcomingQ2-2026Pre-Market9:00 AM EDT

Company Snapshot

Herc Holdings Inc. (HRI) operates in the industrials sector, focusing on equipment rental and distribution....

Key Metrics to Watch

Earnings Per Share (EPS)

EPS is a critical measure of a company's profitability and can indicate financial health.

N/A

Revenue Growth

Revenue growth reflects the company's ability to increase sales and expand its market presence.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HRI Q2-2026 Earnings Preview

Context

Company Snapshot

Herc Holdings Inc. (HRI) operates in the industrials sector, focusing on equipment rental and distribution. As a key player in the trading companies and distributors industry, its performance can be influenced by trends in construction, infrastructure spending, and overall economic activity.

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

38%

Avg EPS Surprise

+4.20%

Avg Stock Reaction

-1.22%

Last Quarter Recap

In Q1-2026, Herc Holdings reported an EPS of $0.21, significantly beating expectations. The stock reacted positively, gaining 7.5% the following day.

Management Promises & Guidance

Expectations

Wall Street Expectations

Investors are cautiously optimistic about Herc Holdings' upcoming earnings, especially after a strong surprise last quarter. However, the lack of analyst estimates adds uncertainty.

Bull Case

If the company can maintain or improve its profitability and revenue growth, it could see a strong positive reaction from the market.

Bear Case

Conversely, if the company fails to meet expectations or shows signs of declining utilization rates, it could lead to a negative market response.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will the EPS be this quarter?

Given the significant surprise last quarter, the EPS figure will be crucial in determining market sentiment.

How is the equipment utilization rate trending?

Utilization rates are a key indicator of operational efficiency and demand in the rental market, impacting future earnings.

Edge

What the Street Is Missing

Why consensus could be wrong

The market may be underestimating the potential for Herc Holdings to capitalize on increased infrastructure spending, which could drive higher utilization rates and revenue growth.

Supporting Evidence

The last quarter's EPS surprise indicates strong operational capabilities that may not be fully reflected in current expectations.

Options pricing suggests a higher volatility expectation, which could indicate that the market is bracing for significant news.

Historical performance shows that the company has a tendency to surprise positively, which could lead to an upward revision in market sentiment.

Key Risk

If utilization rates exceed previous highs, it could significantly alter market perceptions and expectations.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The market is closely watching profitability and operational efficiency as indicators of future performance.

Bull Confirmed If

A positive EPS surprise above $0.21 would confirm the bull case.

Bear Confirmed If

An EPS below $0.21 or declining utilization rates would confirm the bear case.

Pre-Earnings Positioning

Options Market

Implied Move

±25.98%

Historical Avg

±10.0%

Pricing rich

The options market is pricing in a significant potential move, indicating heightened uncertainty or expectations for volatility around the earnings report.

Options are pricing ±26.0% while HRI has averaged ±10.0% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.6%

30d HV

63.9%

Calls (30K)P/C Ratio: 1.31Puts (500)

Edge

Historical Setup Match

Cross-company pattern from 30 similar setups.

Prior-quarter beat + options rich in Industrials

n=30

Fade rate: 6 of 24 (25%)

This setup has occurred 30 times across Industrials in the last 2 years. 18 of 24 (75%) held or extended their move within 5 days — this setup typically holds direction. The average absolute 1-day move is 4.8%, with a raw directional average of +1.9% (modestly positive historical bias).

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Herc beats expectations, history suggests a potential stock increase of around 10% or more, confirming strong operational performance.

In-Line / Cautious

If results are in line with expectations, the stock may see muted movement as investors await further guidance.

Miss

A miss could lead to a decline of around 1.61%, reflecting disappointment in performance and potential concerns about future growth.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Any updates on equipment utilization rates and how they compare to previous quarters.
2Guidance on revenue expectations for the upcoming quarters.
3Insights into market demand trends in the construction and industrial sectors.
4Comments on cost management and operational efficiencies.
5Any strategic initiatives or investments that could impact future growth.

See the full picture

AI-powered briefs, options data, and 20 quarters of history — everything you need before earnings.

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Company Snapshot

Herc Holdings Inc. (HRI) operates in the industrials sector, focusing on equipment rental and distribution....

Key Metrics to Watch

Earnings Per Share (EPS)

EPS is a critical measure of a company's profitability and can indicate financial health.

N/A

Revenue Growth

Revenue growth reflects the company's ability to increase sales and expand its market presence.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HRI Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

38%

Avg EPS Surprise

+4.20%

Avg Stock Reaction

-1.22%

Last Quarter Recap

In Q1-2026, Herc Holdings reported an EPS of $0.21, significantly beating expectations. The stock reacted positively, gaining 7.5% the following day.

Management Promises & Guidance

Expectations

Wall Street Expectations

Investors are cautiously optimistic about Herc Holdings' upcoming earnings, especially after a strong surprise last quarter. However, the lack of analyst estimates adds uncertainty.

Bull Case

If the company can maintain or improve its profitability and revenue growth, it could see a strong positive reaction from the market.

Bear Case

Conversely, if the company fails to meet expectations or shows signs of declining utilization rates, it could lead to a negative market response.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will the EPS be this quarter?

Given the significant surprise last quarter, the EPS figure will be crucial in determining market sentiment.

How is the equipment utilization rate trending?

Utilization rates are a key indicator of operational efficiency and demand in the rental market, impacting future earnings.

Edge

What the Street Is Missing

Why consensus could be wrong

The market may be underestimating the potential for Herc Holdings to capitalize on increased infrastructure spending, which could drive higher utilization rates and revenue growth.

Supporting Evidence

The last quarter's EPS surprise indicates strong operational capabilities that may not be fully reflected in current expectations.

Options pricing suggests a higher volatility expectation, which could indicate that the market is bracing for significant news.

Historical performance shows that the company has a tendency to surprise positively, which could lead to an upward revision in market sentiment.

Key Risk

If utilization rates exceed previous highs, it could significantly alter market perceptions and expectations.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The market is closely watching profitability and operational efficiency as indicators of future performance.

Bull Confirmed If

A positive EPS surprise above $0.21 would confirm the bull case.

Bear Confirmed If

An EPS below $0.21 or declining utilization rates would confirm the bear case.

Pre-Earnings Positioning

Options Market

Implied Move

±25.98%

Historical Avg

±10.0%

Pricing rich

The options market is pricing in a significant potential move, indicating heightened uncertainty or expectations for volatility around the earnings report.

Options are pricing ±26.0% while HRI has averaged ±10.0% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.6%

30d HV

63.9%

Calls (30K)P/C Ratio: 1.31Puts (500)

Edge

Historical Setup Match

Cross-company pattern from 30 similar setups.

Prior-quarter beat + options rich in Industrials

n=30

Fade rate: 6 of 24 (25%)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Herc beats expectations, history suggests a potential stock increase of around 10% or more, confirming strong operational performance.

In-Line / Cautious

If results are in line with expectations, the stock may see muted movement as investors await further guidance.

Miss

A miss could lead to a decline of around 1.61%, reflecting disappointment in performance and potential concerns about future growth.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Any updates on equipment utilization rates and how they compare to previous quarters.
2Guidance on revenue expectations for the upcoming quarters.
3Insights into market demand trends in the construction and industrial sectors.
4Comments on cost management and operational efficiencies.
5Any strategic initiatives or investments that could impact future growth.