Equity Profile

NYT

The New York Times Company

Communication ServicesPublishing$12.1B

Aug5Wed

Pre-Earnings Brief

UpcomingQ2-2026Pre-Market9:00 AM EDT

Company Snapshot

The New York Times Company (NYT) is a leading news organization that provides news, information, and entertainment through its digital and print platforms. As part of the Communication Services sector, it plays a significant role in shaping public discourse and is adapting to changes in consumer behavior and digital media consumption.

Key Metrics to Watch

Subscriber Growth

This metric indicates how well the company is attracting and retaining readers, which is crucial for revenue generation.

Expected to show continued growth.

Advertising Revenue

Advertising remains a key revenue stream, and its performance can reflect broader trends in the media industry.

Expected to stabilize or improve.

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

NYT Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

100%

Avg EPS Surprise

+12.80%

Avg Stock Reaction

+0.13%

Last Quarter Recap

In Q1 2026, The New York Times Company reported an earnings per share (EPS) of $0.61, exceeding expectations by 25.51%. The stock reacted positively, gaining 8.31% the following day.

Management Promises & Guidance

Focus on increasing digital subscriptions.
Enhancing advertising strategies to boost revenue.
Commitment to quality journalism and content diversification.

Expectations

Wall Street Expectations

Overall, investors are cautiously optimistic about the upcoming earnings report, especially given the company's strong track record of beating earnings expectations.

Bull Case

If subscriber growth continues robustly and digital revenue shows significant gains, the stock could see a strong positive reaction.

Bear Case

Conversely, if advertising revenue declines or subscriber growth slows, it could lead to a negative market response.

Key Metrics to Watch

Subscriber Growth

Expected to show continued growth.

This metric indicates how well the company is attracting and retaining readers, which is crucial for revenue generation.

Advertising Revenue

Expected to stabilize or improve.

Advertising remains a key revenue stream, and its performance can reflect broader trends in the media industry.

Digital Revenue

Expected to increase year-over-year.

As the company shifts focus to digital platforms, growth in this area will be critical for overall financial health.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the current subscriber growth rate and how does it compare to previous quarters?

Subscriber growth is vital for revenue and indicates the company's ability to attract and retain readers in a competitive market.

How has advertising revenue performed this quarter?

Advertising revenue trends can significantly impact overall financial performance and investor sentiment.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may underestimate the potential for digital revenue growth, given the company's recent investments in content and technology enhancements.

Supporting Evidence

The company has consistently beaten EPS estimates, suggesting stronger operational performance than expected.

Options pricing indicates a high level of uncertainty, which may not align with the company's recent positive trends.

Insider activity has shown no significant selling, indicating confidence from management.

Key Risk

If subscriber growth exceeds 10%, it could shift market sentiment significantly.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The core thesis revolves around the balance between digital subscription growth and advertising revenue, both critical for future profitability.

Bull Confirmed If

Subscriber growth of over 10% year-over-year would confirm strong demand for digital content.

Bear Confirmed If

A decline in advertising revenue by more than 5% would raise concerns about the company's revenue stability.

Pre-Earnings Positioning

Options Market

Implied Move

±15.76%

Historical Avg

±6.7%

Pricing rich

The options market is pricing in a significant potential movement in the stock price, reflecting uncertainty ahead of the earnings report.

Options are pricing ±15.8% while NYT has averaged ±6.7% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.3%

30d HV

33.5%

Calls (783K)P/C Ratio: 0.21Puts (1K)

Edge

Historical Setup Match

Cross-company pattern from 30 similar setups.

Prior-quarter beat + options rich in Communication Services

n=30

Fade rate: 12 of 28 (43%)

This setup has occurred 30 times across Communication Services in the last 2 years. 12 of 28 faded and 16 held — no strong directional bias after the initial reaction. The average absolute 1-day move is 3.8%, with a raw directional average of +1.8% (modestly positive historical bias).

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If The New York Times beats expectations and raises guidance, history suggests the stock could rise by around 0.13% on the day.

In-Line / Cautious

If results are in line with expectations but management is cautious, the stock may see little movement or a slight decline.

Miss

If the company misses earnings expectations, history suggests a potential decline of around 6.69% based on past performance.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on digital subscription growth metrics.
2Details on advertising revenue performance and outlook.
3Any commentary on cost management and operational efficiency.
4Insights into competitive pressures in the media landscape.
5Future plans for content diversification and engagement strategies.

See the full picture

AI-powered briefs, options data, and 20 quarters of history — everything you need before earnings.

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Company Snapshot

Key Metrics to Watch

Subscriber Growth

This metric indicates how well the company is attracting and retaining readers, which is crucial for revenue generation.

Expected to show continued growth.

Advertising Revenue

Advertising remains a key revenue stream, and its performance can reflect broader trends in the media industry.

Expected to stabilize or improve.

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

NYT Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

100%

Avg EPS Surprise

+12.80%

Avg Stock Reaction

+0.13%

Last Quarter Recap

In Q1 2026, The New York Times Company reported an earnings per share (EPS) of $0.61, exceeding expectations by 25.51%. The stock reacted positively, gaining 8.31% the following day.

Management Promises & Guidance

Focus on increasing digital subscriptions.
Enhancing advertising strategies to boost revenue.
Commitment to quality journalism and content diversification.

Expectations

Wall Street Expectations

Overall, investors are cautiously optimistic about the upcoming earnings report, especially given the company's strong track record of beating earnings expectations.

Bull Case

If subscriber growth continues robustly and digital revenue shows significant gains, the stock could see a strong positive reaction.

Bear Case

Conversely, if advertising revenue declines or subscriber growth slows, it could lead to a negative market response.

Key Metrics to Watch

Subscriber Growth

Expected to show continued growth.

This metric indicates how well the company is attracting and retaining readers, which is crucial for revenue generation.

Advertising Revenue

Expected to stabilize or improve.

Advertising remains a key revenue stream, and its performance can reflect broader trends in the media industry.

Digital Revenue

Expected to increase year-over-year.

As the company shifts focus to digital platforms, growth in this area will be critical for overall financial health.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the current subscriber growth rate and how does it compare to previous quarters?

Subscriber growth is vital for revenue and indicates the company's ability to attract and retain readers in a competitive market.

How has advertising revenue performed this quarter?

Advertising revenue trends can significantly impact overall financial performance and investor sentiment.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may underestimate the potential for digital revenue growth, given the company's recent investments in content and technology enhancements.

Supporting Evidence

The company has consistently beaten EPS estimates, suggesting stronger operational performance than expected.

Options pricing indicates a high level of uncertainty, which may not align with the company's recent positive trends.

Insider activity has shown no significant selling, indicating confidence from management.

Key Risk

If subscriber growth exceeds 10%, it could shift market sentiment significantly.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The core thesis revolves around the balance between digital subscription growth and advertising revenue, both critical for future profitability.

Bull Confirmed If

Subscriber growth of over 10% year-over-year would confirm strong demand for digital content.

Bear Confirmed If

A decline in advertising revenue by more than 5% would raise concerns about the company's revenue stability.

Pre-Earnings Positioning

Options Market

Implied Move

±15.76%

Historical Avg

±6.7%

Pricing rich

The options market is pricing in a significant potential movement in the stock price, reflecting uncertainty ahead of the earnings report.

Options are pricing ±15.8% while NYT has averaged ±6.7% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.3%

30d HV

33.5%

Calls (783K)P/C Ratio: 0.21Puts (1K)

Edge

Historical Setup Match

Cross-company pattern from 30 similar setups.

Prior-quarter beat + options rich in Communication Services

n=30

Fade rate: 12 of 28 (43%)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If The New York Times beats expectations and raises guidance, history suggests the stock could rise by around 0.13% on the day.

In-Line / Cautious

If results are in line with expectations but management is cautious, the stock may see little movement or a slight decline.

Miss

If the company misses earnings expectations, history suggests a potential decline of around 6.69% based on past performance.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on digital subscription growth metrics.
2Details on advertising revenue performance and outlook.
3Any commentary on cost management and operational efficiency.
4Insights into competitive pressures in the media landscape.
5Future plans for content diversification and engagement strategies.