Equity Profile

WIX

Wix.com Ltd.

Information TechnologyInternet Services & Infrastructure$2.2B

Aug5Wed

Pre-Earnings Brief

UpcomingQ2-2026Pre-Market9:00 AM EDT

Company Snapshot

Wix.com Ltd. is a technology company that provides a platform for users to create websites and manage their online presence....

Key Metrics to Watch

Website Creation Growth

This metric indicates how many new websites are being created on Wix's platform, reflecting user engagement and demand.

N/A

Monthly Active Users (MAU)

MAU is crucial for understanding the platform's user retention and overall growth in its customer base.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

WIX Q2-2026 Earnings Preview

Context

Company Snapshot

Wix.com Ltd. is a technology company that provides a platform for users to create websites and manage their online presence. As digital services continue to grow, Wix plays a significant role in enabling small businesses and individuals to establish their online identities, making it relevant in the Information Technology sector.

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

88%

Avg EPS Surprise

+262.78%

Avg Stock Reaction

-5.13%

Last Quarter Recap

In Q1 2026, Wix reported an impressive earnings surprise, with an EPS of $0.68 compared to an estimate of $0.15. However, despite the strong earnings, the stock dropped 27.10% the following day, indicating market volatility.

Management Promises & Guidance

Focus on enhancing user experience and platform features.
Commitment to expanding marketing efforts to attract new users.
Plans to improve customer support services.

Expectations

Wall Street Expectations

Investors are cautiously optimistic about Wix's upcoming earnings report, especially after the significant earnings surprises in previous quarters. However, the stock's volatility post-earnings raises concerns about market reactions.

Bull Case

If Wix continues to show strong user growth and monetization, it could signal a robust recovery in its stock price, especially after recent earnings surprises.

Bear Case

Conversely, if user growth stagnates or if the company fails to meet expectations, it could lead to further declines in stock value, as seen in past reactions.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the growth rate of Monthly Active Users (MAU) this quarter?

MAU growth is a key indicator of user engagement and platform popularity, which will heavily influence investor sentiment.

How has Average Revenue Per User (ARPU) changed compared to last quarter?

ARPU is crucial for understanding how well Wix is monetizing its user base, and any significant changes could impact revenue forecasts.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may be underestimating Wix's potential for user growth and revenue generation, especially given its recent strong earnings surprises.

Supporting Evidence

Wix has consistently beaten EPS estimates, indicating stronger performance than anticipated.

The options market is pricing a significant move, suggesting that traders expect a notable reaction, which could be bullish.

The historical average move after earnings beats has been negative, indicating that the market may be overly cautious.

Key Risk

If MAU growth comes in below 5%, it could undermine the positive sentiment surrounding the stock.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The core debate this quarter centers around user growth and monetization, which are critical for Wix's long-term success.

Bull Confirmed If

A MAU growth rate exceeding 10% quarter-over-quarter would confirm the bull case.

Bear Confirmed If

A decline in ARPU or stagnant MAU growth would confirm the bear case.

Pre-Earnings Positioning

Options Market

Implied Move

±41.56%

Historical Avg

±12.0%

Pricing rich

The options market is pricing in a significant move, suggesting that traders expect volatility around the earnings announcement.

Options are pricing ±41.6% while WIX has averaged ±12.0% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.9%

30d HV

113.1%

Calls (88K)P/C Ratio: 0.38Puts (65K)

Edge

Historical Setup Match

Cross-company pattern from 30 similar setups.

Prior-quarter beat + options rich in Information Technology

n=30

Fade rate: 4 of 9 (44%)

This setup has occurred 30 times across Information Technology in the last 2 years. 4 of 9 faded and 5 held — no strong directional bias after the initial reaction. The average absolute 1-day move is 4.4%, with a raw directional average of -0.5% (modestly negative historical bias).

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Wix beats expectations, history suggests the stock may initially react positively, but the average move after a beat has been a decline of around 7.91%.

In-Line / Cautious

If results are in line with expectations, the stock may experience muted movement as investors await further guidance.

Miss

Should Wix miss expectations, history indicates a potential decline of around 14.31%, reflecting investor disappointment.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on user acquisition strategies and their effectiveness.
2Details on any new features or improvements to the platform.
3Insights into customer retention rates and support service enhancements.
4Any commentary on competitive pressures in the website creation space.
5Management's outlook on market trends and future growth opportunities.

See the full picture

AI-powered briefs, options data, and 20 quarters of history — everything you need before earnings.

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Company Snapshot

Wix.com Ltd. is a technology company that provides a platform for users to create websites and manage their online presence....

Key Metrics to Watch

Website Creation Growth

This metric indicates how many new websites are being created on Wix's platform, reflecting user engagement and demand.

N/A

Monthly Active Users (MAU)

MAU is crucial for understanding the platform's user retention and overall growth in its customer base.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

WIX Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

88%

Avg EPS Surprise

+262.78%

Avg Stock Reaction

-5.13%

Last Quarter Recap

Management Promises & Guidance

Focus on enhancing user experience and platform features.
Commitment to expanding marketing efforts to attract new users.
Plans to improve customer support services.

Expectations

Wall Street Expectations

Bull Case

If Wix continues to show strong user growth and monetization, it could signal a robust recovery in its stock price, especially after recent earnings surprises.

Bear Case

Conversely, if user growth stagnates or if the company fails to meet expectations, it could lead to further declines in stock value, as seen in past reactions.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the growth rate of Monthly Active Users (MAU) this quarter?

MAU growth is a key indicator of user engagement and platform popularity, which will heavily influence investor sentiment.

How has Average Revenue Per User (ARPU) changed compared to last quarter?

ARPU is crucial for understanding how well Wix is monetizing its user base, and any significant changes could impact revenue forecasts.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may be underestimating Wix's potential for user growth and revenue generation, especially given its recent strong earnings surprises.

Supporting Evidence

Wix has consistently beaten EPS estimates, indicating stronger performance than anticipated.

The options market is pricing a significant move, suggesting that traders expect a notable reaction, which could be bullish.

The historical average move after earnings beats has been negative, indicating that the market may be overly cautious.

Key Risk

If MAU growth comes in below 5%, it could undermine the positive sentiment surrounding the stock.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The core debate this quarter centers around user growth and monetization, which are critical for Wix's long-term success.

Bull Confirmed If

A MAU growth rate exceeding 10% quarter-over-quarter would confirm the bull case.

Bear Confirmed If

A decline in ARPU or stagnant MAU growth would confirm the bear case.

Pre-Earnings Positioning

Options Market

Implied Move

±41.56%

Historical Avg

±12.0%

Pricing rich

The options market is pricing in a significant move, suggesting that traders expect volatility around the earnings announcement.

Options are pricing ±41.6% while WIX has averaged ±12.0% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.9%

30d HV

113.1%

Calls (88K)P/C Ratio: 0.38Puts (65K)

Edge

Historical Setup Match

Cross-company pattern from 30 similar setups.

Prior-quarter beat + options rich in Information Technology

n=30

Fade rate: 4 of 9 (44%)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Wix beats expectations, history suggests the stock may initially react positively, but the average move after a beat has been a decline of around 7.91%.

In-Line / Cautious

If results are in line with expectations, the stock may experience muted movement as investors await further guidance.

Miss

Should Wix miss expectations, history indicates a potential decline of around 14.31%, reflecting investor disappointment.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on user acquisition strategies and their effectiveness.
2Details on any new features or improvements to the platform.
3Insights into customer retention rates and support service enhancements.
4Any commentary on competitive pressures in the website creation space.
5Management's outlook on market trends and future growth opportunities.