Equity Profile

HIMS

Hims & Hers Health, Inc.

Health CareHealth Care Services$6.0B

Aug10Mon

Pre-Earnings Brief

UpcomingQ2-2026After Close5:00 PM EDT

Company Snapshot

Hims & Hers Health, Inc. is a health care company focused on providing accessible health and wellness products, particularly in telehealth and personal care....

Key Metrics to Watch

Revenue Growth

Investors will look for signs of increasing demand for Hims & Hers' products, especially in a competitive market.

N/A

Earnings Per Share (EPS)

EPS is a key indicator of profitability, and a positive surprise could boost investor confidence.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HIMS Q2-2026 Earnings Preview

Context

Company Snapshot

Hims & Hers Health, Inc. is a health care company focused on providing accessible health and wellness products, particularly in telehealth and personal care. Operating in the health care services sector, it addresses growing consumer demand for convenient and affordable health solutions.

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

63%

Avg EPS Surprise

-29.24%

Avg Stock Reaction

+1.42%

Last Quarter Recap

In Q1 2026, Hims & Hers reported an EPS of -$0.40, significantly missing expectations. The stock reacted positively the next day, increasing by 3.08%.

Management Promises & Guidance

Focus on improving customer engagement and retention.
Plans to expand product offerings in telehealth.
Commitment to enhancing digital marketing strategies.

Expectations

Wall Street Expectations

Overall, expectations are mixed as the company has struggled with profitability but has shown potential for growth in its customer base.

Bull Case

If Hims & Hers can demonstrate strong revenue growth and improved EPS, it could signal a turnaround, attracting more investors.

Bear Case

Conversely, continued losses and high customer acquisition costs may raise concerns about the company's long-term viability.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will the EPS be for Q2-2026, and how does it compare to previous quarters?

Earnings performance is crucial for investor confidence, especially after a significant miss last quarter.

How is the company addressing customer acquisition costs and what are the expected trends?

Understanding cost management will be key to evaluating the company's growth potential and profitability.

Edge

What the Street Is Missing

Why consensus could be wrong

The market may be underestimating the potential for Hims & Hers to improve its customer acquisition strategy, which could lead to better-than-expected growth.

Supporting Evidence

The company's recent focus on digital marketing may yield better customer engagement.

Insider selling could indicate a lack of confidence, but it may also reflect personal financial planning rather than company performance.

Options pricing suggests a significant move, indicating that investors are bracing for volatility.

Key Risk

If customer acquisition costs decrease significantly, it could challenge the current bearish sentiment.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

This quarter's performance will hinge on whether the company can improve its profitability metrics and manage costs effectively.

Bull Confirmed If

A positive EPS surprise of $0.05 or better would confirm the bull case.

Bear Confirmed If

An EPS loss greater than $0.50 would confirm the bear case.

Pre-Earnings Positioning

Options Market

Implied Move

±27.28%

Historical Avg

±2.2%

Pricing rich

The options market is pricing in a significant move, indicating uncertainty about the upcoming earnings report.

Options are pricing ±28.7% while HIMS has averaged ±2.2% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

1.0%

30d HV

87.6%

Calls (4.5M)P/C Ratio: 0.35Puts (1.3M)

Edge

Insider Activity

Open-market trades by officers, directors, and 10%+ holders over the trailing 90 days.

Bought

$0.00

0 sh

0 insiders

Sold

$2.3M

84,035 sh

2 insiders

Net

$2.3M

Net selling

Most Active Insiders· 4 open-market trades

Chief Financial OfficerOkupe Oluyemi
$2.0M
Net selling

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Hims & Hers beats expectations, history suggests a potential stock increase of around 1.31%, confirming a positive outlook.

In-Line / Cautious

If results are in line with expectations, the stock may see minimal movement as investors await further guidance.

Miss

A significant miss could lead to a decline, with historical patterns suggesting an average drop of 1.61%.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on the effectiveness of new marketing strategies.
2Any changes in customer acquisition costs and their impact on profitability.
3Insights into product demand trends in telehealth.
4Management's outlook on future revenue growth.
5Details on operational efficiencies and cost management efforts.

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Company Snapshot

Hims & Hers Health, Inc. is a health care company focused on providing accessible health and wellness products, particularly in telehealth and personal care....

Key Metrics to Watch

Revenue Growth

Investors will look for signs of increasing demand for Hims & Hers' products, especially in a competitive market.

N/A

Earnings Per Share (EPS)

EPS is a key indicator of profitability, and a positive surprise could boost investor confidence.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HIMS Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

63%

Avg EPS Surprise

-29.24%

Avg Stock Reaction

+1.42%

Last Quarter Recap

In Q1 2026, Hims & Hers reported an EPS of -$0.40, significantly missing expectations. The stock reacted positively the next day, increasing by 3.08%.

Management Promises & Guidance

Focus on improving customer engagement and retention.
Plans to expand product offerings in telehealth.
Commitment to enhancing digital marketing strategies.

Expectations

Wall Street Expectations

Overall, expectations are mixed as the company has struggled with profitability but has shown potential for growth in its customer base.

Bull Case

If Hims & Hers can demonstrate strong revenue growth and improved EPS, it could signal a turnaround, attracting more investors.

Bear Case

Conversely, continued losses and high customer acquisition costs may raise concerns about the company's long-term viability.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will the EPS be for Q2-2026, and how does it compare to previous quarters?

Earnings performance is crucial for investor confidence, especially after a significant miss last quarter.

How is the company addressing customer acquisition costs and what are the expected trends?

Understanding cost management will be key to evaluating the company's growth potential and profitability.

Edge

What the Street Is Missing

Why consensus could be wrong

The market may be underestimating the potential for Hims & Hers to improve its customer acquisition strategy, which could lead to better-than-expected growth.

Supporting Evidence

The company's recent focus on digital marketing may yield better customer engagement.

Insider selling could indicate a lack of confidence, but it may also reflect personal financial planning rather than company performance.

Options pricing suggests a significant move, indicating that investors are bracing for volatility.

Key Risk

If customer acquisition costs decrease significantly, it could challenge the current bearish sentiment.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

This quarter's performance will hinge on whether the company can improve its profitability metrics and manage costs effectively.

Bull Confirmed If

A positive EPS surprise of $0.05 or better would confirm the bull case.

Bear Confirmed If

An EPS loss greater than $0.50 would confirm the bear case.

Pre-Earnings Positioning

Options Market

Implied Move

±27.28%

Historical Avg

±2.2%

Pricing rich

The options market is pricing in a significant move, indicating uncertainty about the upcoming earnings report.

Options are pricing ±28.7% while HIMS has averaged ±2.2% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

1.0%

30d HV

87.6%

Calls (4.5M)P/C Ratio: 0.35Puts (1.3M)

Edge

Insider Activity

Open-market trades by officers, directors, and 10%+ holders over the trailing 90 days.

Bought

$0.00

0 sh

0 insiders

Sold

$2.3M

84,035 sh

2 insiders

Net

$2.3M

Net selling

Most Active Insiders· 4 open-market trades

Chief Financial OfficerOkupe Oluyemi
$2.0M
Net selling

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Hims & Hers beats expectations, history suggests a potential stock increase of around 1.31%, confirming a positive outlook.

In-Line / Cautious

If results are in line with expectations, the stock may see minimal movement as investors await further guidance.

Miss

A significant miss could lead to a decline, with historical patterns suggesting an average drop of 1.61%.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on the effectiveness of new marketing strategies.
2Any changes in customer acquisition costs and their impact on profitability.
3Insights into product demand trends in telehealth.
4Management's outlook on future revenue growth.
5Details on operational efficiencies and cost management efforts.