Equity Profile

HIMS

Hims & Hers Health, Inc.

Health CareHealth Care Services$7.9B

Aug10Mon

Pre-Earnings Brief

UpcomingQ2-2026After Close5:00 PM EDT

Company Snapshot

Hims & Hers Health, Inc. is a health care company focused on providing accessible health and wellness products, including telehealth services and prescription medications....

Key Metrics to Watch

Revenue Growth

Investors will look for signs of increasing demand for Hims & Hers' products and services, especially in a competitive market.

N/A

Customer Acquisition Cost (CAC)

Understanding how much it costs to acquire new customers will help gauge the efficiency of marketing efforts.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HIMS Q2-2026 Earnings Preview

Context

Company Snapshot

Hims & Hers Health, Inc. is a health care company focused on providing accessible health and wellness products, including telehealth services and prescription medications. With a market cap of $8 billion, it operates in a growing sector that emphasizes consumer health and wellness, particularly in the realm of online health services.

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

63%

Avg EPS Surprise

-29.24%

Avg Stock Reaction

+1.42%

Last Quarter Recap

In Q1 2026, Hims & Hers reported an earnings per share (EPS) of -$0.40, significantly missing expectations. The stock reacted positively, gaining 3.08% the following day despite the disappointing results.

Management Promises & Guidance

Focus on expanding telehealth services.
Commitment to improving customer engagement.
Plans to enhance product offerings.

Expectations

Wall Street Expectations

Overall, expectations for Hims & Hers are mixed as the company has shown volatility in earnings performance. Investors are cautiously optimistic about potential growth in the telehealth market.

Bull Case

If the company demonstrates strong revenue growth and effective customer acquisition strategies, it could signal a robust demand for its services, driving stock prices higher.

Bear Case

Conversely, if the company fails to improve its earnings and customer metrics, it may face increased scrutiny and a decline in investor confidence.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the current Monthly Active Users (MAUs) figure?

This number will provide insight into customer engagement and retention, which are critical for future growth.

How has the Customer Acquisition Cost (CAC) changed this quarter?

A decrease in CAC would indicate more efficient marketing and could boost investor confidence in the company's growth strategy.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may be underestimating the potential for Hims & Hers to capitalize on the growing telehealth market, which could lead to stronger-than-expected user growth.

Supporting Evidence

The company has a history of surprising on the upside, with a 63% EPS beat rate.

Options pricing suggests a significant move, indicating that traders expect volatility that could favor a positive outcome.

Recent trends in the health care sector show increasing consumer demand for telehealth services.

Key Risk

If MAUs exceed expectations significantly, it could shift market sentiment dramatically.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

This quarter's performance hinges on customer engagement metrics and the efficiency of marketing strategies.

Bull Confirmed If

A significant increase in Monthly Active Users (MAUs) beyond previous quarters would confirm the bull case.

Bear Confirmed If

An increase in Customer Acquisition Cost (CAC) without a corresponding rise in revenue would confirm the bear case.

Pre-Earnings Positioning

Options Market

Implied Move

±28.74%

Historical Avg

±2.2%

Pricing rich

The options market is pricing in a significant potential move, indicating that traders expect volatility around the earnings announcement.

Options are pricing ±28.7% while HIMS has averaged ±2.2% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

1.0%

30d HV

87.6%

Calls (4.5M)P/C Ratio: 0.35Puts (1.3M)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Hims & Hers beats expectations, history suggests a potential stock increase of around 1.31%, confirming positive market sentiment.

In-Line / Cautious

If results are in line but management provides cautious commentary, the stock may experience muted movement as investors reassess growth prospects.

Miss

If the company misses expectations, history suggests a potential decline of about 1.61%, reflecting investor disappointment.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on Monthly Active Users (MAUs) growth.
2Changes in Customer Acquisition Cost (CAC) and its impact on profitability.
3Any new product launches or service expansions.
4Management's outlook on the telehealth market and competitive landscape.
5Insights into customer engagement strategies and their effectiveness.

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Company Snapshot

Hims & Hers Health, Inc. is a health care company focused on providing accessible health and wellness products, including telehealth services and prescription medications....

Key Metrics to Watch

Revenue Growth

Investors will look for signs of increasing demand for Hims & Hers' products and services, especially in a competitive market.

N/A

Customer Acquisition Cost (CAC)

Understanding how much it costs to acquire new customers will help gauge the efficiency of marketing efforts.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HIMS Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

63%

Avg EPS Surprise

-29.24%

Avg Stock Reaction

+1.42%

Last Quarter Recap

Management Promises & Guidance

Focus on expanding telehealth services.
Commitment to improving customer engagement.
Plans to enhance product offerings.

Expectations

Wall Street Expectations

Overall, expectations for Hims & Hers are mixed as the company has shown volatility in earnings performance. Investors are cautiously optimistic about potential growth in the telehealth market.

Bull Case

If the company demonstrates strong revenue growth and effective customer acquisition strategies, it could signal a robust demand for its services, driving stock prices higher.

Bear Case

Conversely, if the company fails to improve its earnings and customer metrics, it may face increased scrutiny and a decline in investor confidence.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the current Monthly Active Users (MAUs) figure?

This number will provide insight into customer engagement and retention, which are critical for future growth.

How has the Customer Acquisition Cost (CAC) changed this quarter?

A decrease in CAC would indicate more efficient marketing and could boost investor confidence in the company's growth strategy.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may be underestimating the potential for Hims & Hers to capitalize on the growing telehealth market, which could lead to stronger-than-expected user growth.

Supporting Evidence

The company has a history of surprising on the upside, with a 63% EPS beat rate.

Options pricing suggests a significant move, indicating that traders expect volatility that could favor a positive outcome.

Recent trends in the health care sector show increasing consumer demand for telehealth services.

Key Risk

If MAUs exceed expectations significantly, it could shift market sentiment dramatically.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

This quarter's performance hinges on customer engagement metrics and the efficiency of marketing strategies.

Bull Confirmed If

A significant increase in Monthly Active Users (MAUs) beyond previous quarters would confirm the bull case.

Bear Confirmed If

An increase in Customer Acquisition Cost (CAC) without a corresponding rise in revenue would confirm the bear case.

Pre-Earnings Positioning

Options Market

Implied Move

±28.74%

Historical Avg

±2.2%

Pricing rich

The options market is pricing in a significant potential move, indicating that traders expect volatility around the earnings announcement.

Options are pricing ±28.7% while HIMS has averaged ±2.2% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

1.0%

30d HV

87.6%

Calls (4.5M)P/C Ratio: 0.35Puts (1.3M)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Hims & Hers beats expectations, history suggests a potential stock increase of around 1.31%, confirming positive market sentiment.

In-Line / Cautious

If results are in line but management provides cautious commentary, the stock may experience muted movement as investors reassess growth prospects.

Miss

If the company misses expectations, history suggests a potential decline of about 1.61%, reflecting investor disappointment.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on Monthly Active Users (MAUs) growth.
2Changes in Customer Acquisition Cost (CAC) and its impact on profitability.
3Any new product launches or service expansions.
4Management's outlook on the telehealth market and competitive landscape.
5Insights into customer engagement strategies and their effectiveness.