Equity Profile

HUBS

HubSpot, Inc.

Information TechnologyApplication Software$11.1B

Aug5Wed

Pre-Earnings Brief

UpcomingQ2-2026After Close5:00 PM EDT

Company Snapshot

HubSpot, Inc. (HUBS) is a leading provider of marketing, sales, and customer service software designed to help businesses grow....

Key Metrics to Watch

Customer Growth Rate

This metric indicates how well HubSpot is attracting and retaining customers, which is crucial for revenue growth.

20%

Average Revenue Per User (ARPU)

ARPU reflects the effectiveness of HubSpot's pricing strategy and product offerings, impacting overall revenue.

$500

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HUBS Q2-2026 Earnings Preview

Context

Company Snapshot

HubSpot, Inc. (HUBS) is a leading provider of marketing, sales, and customer service software designed to help businesses grow. As part of the Information Technology sector, HubSpot's tools are increasingly important as companies focus on digital transformation and improving customer engagement.

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

100%

Avg EPS Surprise

+1483.95%

Avg Stock Reaction

+0.11%

Last Quarter Recap

In Q1 2026, HubSpot reported an impressive earnings per share (EPS) of $2.72, significantly exceeding expectations. The stock reacted positively, gaining 3.64% the following day.

Management Promises & Guidance

Focus on expanding product offerings to enhance customer retention.
Commitment to improving customer service and support.
Plans to invest in marketing to drive new customer acquisition.

Expectations

Wall Street Expectations

Overall, Wall Street is optimistic about HubSpot's upcoming earnings, especially given its strong track record of beating EPS estimates. Investors are keen to see if the company can maintain its growth momentum amidst competitive pressures.

Bull Case

If HubSpot continues to show strong customer growth and improves its ARPU, it could lead to higher revenue and profit margins, driving the stock price up.

Bear Case

Conversely, if customer growth slows or if operating margins decline due to increased competition or rising costs, it could negatively impact investor sentiment and the stock price.

Key Metrics to Watch

Customer Growth Rate

20%

This metric indicates how well HubSpot is attracting and retaining customers, which is crucial for revenue growth.

Average Revenue Per User (ARPU)

$500

ARPU reflects the effectiveness of HubSpot's pricing strategy and product offerings, impacting overall revenue.

Operating Margin

15%

Operating margin is a key indicator of profitability and operational efficiency, important for investor confidence.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the expected Customer Growth Rate for the upcoming quarter?

This will provide insight into how well HubSpot is performing in attracting new customers and retaining existing ones, which is critical for revenue growth.

How has the Average Revenue Per User (ARPU) changed this quarter?

Changes in ARPU will indicate the effectiveness of HubSpot's pricing strategy and its ability to upsell existing customers, impacting overall revenue.

Edge

What the Street Is Missing

Why consensus could be wrong

The market may be underestimating HubSpot's ability to sustain high customer growth rates due to its innovative product offerings and strong brand loyalty.

Supporting Evidence

HubSpot has consistently beaten EPS estimates, indicating operational strength.

The company's focus on enhancing customer service could lead to improved retention rates.

Options pricing suggests a significant move, indicating investor anticipation of strong results.

Key Risk

If Customer Growth Rate comes in below 20%, it could challenge the current bullish sentiment.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

This quarter's performance hinges on HubSpot's ability to attract and retain customers while maintaining profitability.

Bull Confirmed If

Customer Growth Rate of 25% or higher would confirm strong demand and growth potential.

Bear Confirmed If

Customer Growth Rate below 15% would raise concerns about market competitiveness and customer retention.

Pre-Earnings Positioning

Options Market

Implied Move

±11.96%

Historical Avg

±2.9%

Pricing rich

The options market is pricing in a significant move, suggesting that investors expect volatility around the earnings announcement.

Options are pricing ±12.0% while HUBS has averaged ±2.9% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.8%

30d HV

89.5%

Calls (32K)P/C Ratio: 0.32Puts (71K)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If HubSpot beats expectations, history suggests a potential stock increase of around 0.11%, confirming strong operational performance.

In-Line / Cautious

If results are in line but management provides cautious commentary, the stock may see muted reactions as investors weigh future growth prospects.

Miss

A miss could lead to a decline, with historical patterns suggesting an average drop of around 2.94%.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on new product launches and their reception in the market.
2Any changes in customer acquisition strategies.
3Insights into competitive pressures and how HubSpot plans to address them.
4Details on customer retention rates and satisfaction metrics.
5Management's outlook on future revenue growth and market conditions.

See the full picture

AI-powered briefs, options data, and 20 quarters of history — everything you need before earnings.

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Company Snapshot

HubSpot, Inc. (HUBS) is a leading provider of marketing, sales, and customer service software designed to help businesses grow....

Key Metrics to Watch

Customer Growth Rate

This metric indicates how well HubSpot is attracting and retaining customers, which is crucial for revenue growth.

20%

Average Revenue Per User (ARPU)

ARPU reflects the effectiveness of HubSpot's pricing strategy and product offerings, impacting overall revenue.

$500

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HUBS Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

100%

Avg EPS Surprise

+1483.95%

Avg Stock Reaction

+0.11%

Last Quarter Recap

In Q1 2026, HubSpot reported an impressive earnings per share (EPS) of $2.72, significantly exceeding expectations. The stock reacted positively, gaining 3.64% the following day.

Management Promises & Guidance

Focus on expanding product offerings to enhance customer retention.
Commitment to improving customer service and support.
Plans to invest in marketing to drive new customer acquisition.

Expectations

Wall Street Expectations

Bull Case

If HubSpot continues to show strong customer growth and improves its ARPU, it could lead to higher revenue and profit margins, driving the stock price up.

Bear Case

Conversely, if customer growth slows or if operating margins decline due to increased competition or rising costs, it could negatively impact investor sentiment and the stock price.

Key Metrics to Watch

Customer Growth Rate

20%

This metric indicates how well HubSpot is attracting and retaining customers, which is crucial for revenue growth.

Average Revenue Per User (ARPU)

$500

ARPU reflects the effectiveness of HubSpot's pricing strategy and product offerings, impacting overall revenue.

Operating Margin

15%

Operating margin is a key indicator of profitability and operational efficiency, important for investor confidence.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the expected Customer Growth Rate for the upcoming quarter?

This will provide insight into how well HubSpot is performing in attracting new customers and retaining existing ones, which is critical for revenue growth.

How has the Average Revenue Per User (ARPU) changed this quarter?

Changes in ARPU will indicate the effectiveness of HubSpot's pricing strategy and its ability to upsell existing customers, impacting overall revenue.

Edge

What the Street Is Missing

Why consensus could be wrong

The market may be underestimating HubSpot's ability to sustain high customer growth rates due to its innovative product offerings and strong brand loyalty.

Supporting Evidence

HubSpot has consistently beaten EPS estimates, indicating operational strength.

The company's focus on enhancing customer service could lead to improved retention rates.

Options pricing suggests a significant move, indicating investor anticipation of strong results.

Key Risk

If Customer Growth Rate comes in below 20%, it could challenge the current bullish sentiment.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

This quarter's performance hinges on HubSpot's ability to attract and retain customers while maintaining profitability.

Bull Confirmed If

Customer Growth Rate of 25% or higher would confirm strong demand and growth potential.

Bear Confirmed If

Customer Growth Rate below 15% would raise concerns about market competitiveness and customer retention.

Pre-Earnings Positioning

Options Market

Implied Move

±11.96%

Historical Avg

±2.9%

Pricing rich

The options market is pricing in a significant move, suggesting that investors expect volatility around the earnings announcement.

Options are pricing ±12.0% while HUBS has averaged ±2.9% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.8%

30d HV

89.5%

Calls (32K)P/C Ratio: 0.32Puts (71K)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If HubSpot beats expectations, history suggests a potential stock increase of around 0.11%, confirming strong operational performance.

In-Line / Cautious

If results are in line but management provides cautious commentary, the stock may see muted reactions as investors weigh future growth prospects.

Miss

A miss could lead to a decline, with historical patterns suggesting an average drop of around 2.94%.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on new product launches and their reception in the market.
2Any changes in customer acquisition strategies.
3Insights into competitive pressures and how HubSpot plans to address them.
4Details on customer retention rates and satisfaction metrics.
5Management's outlook on future revenue growth and market conditions.