Equity Profile

HUBS

HubSpot, Inc.

Information TechnologyApplication Software$11.9B

Aug5Wed

Pre-Earnings Brief

UpcomingQ2-2026After Close5:00 PM EDT

Company Snapshot

HubSpot, Inc. is a leading provider of marketing, sales, and customer service software, primarily targeting small to medium-sized businesses....

Key Metrics to Watch

Customer Growth Rate

This metric indicates how well HubSpot is attracting new customers, which is vital for revenue growth.

N/A

Average Revenue Per User (ARPU)

ARPU reflects the company's ability to monetize its customer base effectively, which is essential for profitability.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HUBS Q2-2026 Earnings Preview

Context

Company Snapshot

HubSpot, Inc. is a leading provider of marketing, sales, and customer service software, primarily targeting small to medium-sized businesses. As part of the Information Technology sector, HubSpot plays a crucial role in helping companies improve their customer engagement and streamline operations, which is increasingly important in today's digital landscape.

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

100%

Avg EPS Surprise

+1483.95%

Avg Stock Reaction

+0.11%

Last Quarter Recap

In Q1 2026, HubSpot reported an impressive earnings surprise with an EPS of $2.72, significantly exceeding expectations. This strong performance led to a positive stock reaction, increasing by 3.64% the following day.

Management Promises & Guidance

Continued focus on expanding product offerings.
Commitment to enhancing customer support services.
Plans to invest in marketing to drive customer acquisition.

Expectations

Wall Street Expectations

Overall, expectations are high for HubSpot's upcoming earnings report, especially given its recent strong performance. Investors are eager to see if the company can maintain its growth trajectory.

Bull Case

If HubSpot continues to exceed earnings expectations and shows strong customer growth, it could signal robust demand for its products, leading to significant stock appreciation.

Bear Case

Conversely, if the company fails to meet growth expectations or reports a higher churn rate, it could raise concerns about its future profitability and lead to a decline in stock price.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the current customer growth rate and how does it compare to previous quarters?

This will indicate whether HubSpot is successfully attracting new customers, which is critical for future revenue growth.

What is the churn rate this quarter?

Understanding customer retention will help gauge the company's ability to maintain revenue and profitability.

Edge

What the Street Is Missing

Why consensus could be wrong

While the Street expects continued strong growth, they may underestimate the impact of increasing competition in the software space, which could pressure margins.

Supporting Evidence

Options are pricing an 11.96% move, suggesting high volatility expectations that may not materialize.

The company's historical churn rates have been increasing, indicating potential challenges in customer retention.

Recent market trends show a shift towards more cost-effective solutions, which could impact HubSpot's pricing power.

Key Risk

If customer acquisition costs rise significantly, it could undermine the growth narrative.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The core debate this quarter revolves around customer acquisition and retention, which are vital for sustaining growth.

Bull Confirmed If

A customer growth rate exceeding 20% would confirm strong demand and support the bull case.

Bear Confirmed If

A churn rate above 10% would raise concerns about customer satisfaction and future revenue.

Pre-Earnings Positioning

Options Market

Implied Move

±11.96%

Historical Avg

±2.9%

Pricing rich

The options market is pricing in a significant potential move, suggesting that investors anticipate volatility around the earnings announcement.

Options are pricing ±12.0% while HUBS has averaged ±2.9% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.8%

30d HV

89.5%

Calls (32K)P/C Ratio: 0.32Puts (71K)

Edge

Historical Setup Match

Cross-company pattern from 30 similar setups.

Prior-quarter beat + options rich in Information Technology

n=30

Fade rate: 4 of 9 (44%)

This setup has occurred 30 times across Information Technology in the last 2 years. 4 of 9 faded and 5 held — no strong directional bias after the initial reaction. The average absolute 1-day move is 4.4%, with a raw directional average of -0.5% (modestly negative historical bias).

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If HubSpot beats expectations, history suggests a potential stock increase of around 0.11%, confirming strong demand and operational efficiency.

In-Line / Cautious

If results are in line but management provides cautious commentary, the stock may react neutrally as investors weigh future growth prospects.

Miss

If HubSpot misses expectations, history suggests a potential decline, though specific average moves when missing are not available.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Details on customer acquisition strategies and their effectiveness.
2Any insights into changes in pricing or product offerings.
3Updates on customer satisfaction and support metrics.
4Discussion of competitive pressures in the software market.
5Future guidance on revenue growth expectations.

See the full picture

AI-powered briefs, options data, and 20 quarters of history — everything you need before earnings.

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Company Snapshot

HubSpot, Inc. is a leading provider of marketing, sales, and customer service software, primarily targeting small to medium-sized businesses....

Key Metrics to Watch

Customer Growth Rate

This metric indicates how well HubSpot is attracting new customers, which is vital for revenue growth.

N/A

Average Revenue Per User (ARPU)

ARPU reflects the company's ability to monetize its customer base effectively, which is essential for profitability.

N/A

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

HUBS Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

100%

Avg EPS Surprise

+1483.95%

Avg Stock Reaction

+0.11%

Last Quarter Recap

Management Promises & Guidance

Continued focus on expanding product offerings.
Commitment to enhancing customer support services.
Plans to invest in marketing to drive customer acquisition.

Expectations

Wall Street Expectations

Overall, expectations are high for HubSpot's upcoming earnings report, especially given its recent strong performance. Investors are eager to see if the company can maintain its growth trajectory.

Bull Case

If HubSpot continues to exceed earnings expectations and shows strong customer growth, it could signal robust demand for its products, leading to significant stock appreciation.

Bear Case

Conversely, if the company fails to meet growth expectations or reports a higher churn rate, it could raise concerns about its future profitability and lead to a decline in stock price.

Expectations

Two Questions That Matter

The print will turn on these two things.

What is the current customer growth rate and how does it compare to previous quarters?

This will indicate whether HubSpot is successfully attracting new customers, which is critical for future revenue growth.

What is the churn rate this quarter?

Understanding customer retention will help gauge the company's ability to maintain revenue and profitability.

Edge

What the Street Is Missing

Why consensus could be wrong

While the Street expects continued strong growth, they may underestimate the impact of increasing competition in the software space, which could pressure margins.

Supporting Evidence

Options are pricing an 11.96% move, suggesting high volatility expectations that may not materialize.

The company's historical churn rates have been increasing, indicating potential challenges in customer retention.

Recent market trends show a shift towards more cost-effective solutions, which could impact HubSpot's pricing power.

Key Risk

If customer acquisition costs rise significantly, it could undermine the growth narrative.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

The core debate this quarter revolves around customer acquisition and retention, which are vital for sustaining growth.

Bull Confirmed If

A customer growth rate exceeding 20% would confirm strong demand and support the bull case.

Bear Confirmed If

A churn rate above 10% would raise concerns about customer satisfaction and future revenue.

Pre-Earnings Positioning

Options Market

Implied Move

±11.96%

Historical Avg

±2.9%

Pricing rich

The options market is pricing in a significant potential move, suggesting that investors anticipate volatility around the earnings announcement.

Options are pricing ±12.0% while HUBS has averaged ±2.9% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.8%

30d HV

89.5%

Calls (32K)P/C Ratio: 0.32Puts (71K)

Edge

Historical Setup Match

Cross-company pattern from 30 similar setups.

Prior-quarter beat + options rich in Information Technology

n=30

Fade rate: 4 of 9 (44%)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If HubSpot beats expectations, history suggests a potential stock increase of around 0.11%, confirming strong demand and operational efficiency.

In-Line / Cautious

If results are in line but management provides cautious commentary, the stock may react neutrally as investors weigh future growth prospects.

Miss

If HubSpot misses expectations, history suggests a potential decline, though specific average moves when missing are not available.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Details on customer acquisition strategies and their effectiveness.
2Any insights into changes in pricing or product offerings.
3Updates on customer satisfaction and support metrics.
4Discussion of competitive pressures in the software market.
5Future guidance on revenue growth expectations.