Equity Profile

MAR

Marriott International, Inc.

Consumer DiscretionaryHotels, Resorts & Cruise Lines$99.0B

Aug4Tue

Pre-Earnings Brief

UpcomingQ2-2026Pre-Market9:00 AM EDT

Company Snapshot

Marriott International, Inc. is a leading global hotel and lodging company, operating a wide range of hotels and resorts....

Key Metrics to Watch

Occupancy Rate

This metric indicates how well Marriott is filling its rooms, which directly impacts revenue.

75%

Average Daily Rate (ADR)

Higher ADR can signal strong pricing power and demand in the market.

$180

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

MAR Q2-2026 Earnings Preview

Context

Company Snapshot

Marriott International, Inc. is a leading global hotel and lodging company, operating a wide range of hotels and resorts. As a key player in the consumer discretionary sector, Marriott's performance is closely tied to consumer spending and travel trends, making it a significant barometer for the hospitality industry.

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

75%

Avg EPS Surprise

+1.30%

Avg Stock Reaction

+0.41%

Last Quarter Recap

In Q1 2026, Marriott reported an earnings per share (EPS) of $2.72, surpassing estimates by 5.63%. The stock reacted positively, gaining 1.28% the following day.

Management Promises & Guidance

Focus on expanding loyalty programs to drive repeat business.
Commitment to improving operational efficiency.
Plans to enhance digital booking capabilities.

Expectations

Wall Street Expectations

Overall, investors are cautiously optimistic about Marriott's upcoming earnings, especially given the recent positive EPS surprises. However, concerns about rising operational costs and potential economic slowdowns could temper enthusiasm.

Bull Case

If Marriott can show strong occupancy rates and increased ADR, it may signal robust demand in the travel sector, leading to higher revenue and profit margins.

Bear Case

Conversely, if the company reports lower occupancy or ADR than expected, it could raise red flags about consumer spending and travel trends, leading to a negative market reaction.

Key Metrics to Watch

Occupancy Rate

75%

This metric indicates how well Marriott is filling its rooms, which directly impacts revenue.

Average Daily Rate (ADR)

$180

Higher ADR can signal strong pricing power and demand in the market.

RevPAR (Revenue per Available Room)

$135

RevPAR combines occupancy and ADR, providing a comprehensive view of hotel performance.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will the occupancy rate be for Q2-2026?

Occupancy rates are a critical indicator of demand and can significantly impact revenue and profitability.

How has Marriott's pricing strategy affected ADR this quarter?

Understanding the ADR will help gauge the company's pricing power and overall market health.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may underestimate Marriott's ability to leverage its loyalty programs to drive occupancy despite economic pressures.

Supporting Evidence

Recent trends show increased travel demand from loyalty members, which could boost occupancy rates.

Options pricing suggests a larger move than historical averages, indicating potential for a surprise.

Marriott's recent investments in digital marketing may yield better-than-expected ADR.

Key Risk

If occupancy rates come in below 70%, it could undermine the current positive sentiment.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

This quarter, the market is focused on how well Marriott can maintain occupancy and pricing amidst economic uncertainties.

Bull Confirmed If

Occupancy rates exceeding 80% would confirm strong demand and pricing power.

Bear Confirmed If

Occupancy rates falling below 70% could signal weakening demand.

Pre-Earnings Positioning

Options Market

Implied Move

±11.41%

Historical Avg

±3.4%

Pricing rich

The options market is pricing in a significant move, suggesting that investors anticipate volatility around the earnings report.

Options are pricing ±4.0% while MAR has averaged ±3.4% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.3%

30d HV

27.0%

Calls (338K)P/C Ratio: 1.06Puts (92K)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Marriott beats expectations, history suggests the stock could rise around 3.1%, confirming strong market demand.

In-Line / Cautious

If results are in line but management expresses caution, the stock may see muted movement as investors reassess future growth.

Miss

A miss could lead to a decline of about 3.4%, as investors react to potential weaknesses in demand.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on occupancy rates and how they compare to previous quarters.
2Details on ADR and any changes in pricing strategy.
3Insights into operational efficiencies and cost management.
4Comments on travel trends and consumer behavior post-pandemic.
5Any new initiatives in loyalty programs and their expected impact.

See the full picture

AI-powered briefs, options data, and 20 quarters of history — everything you need before earnings.

No charge today · Auto-bills $8/mo after 7 days · Cancel anytime

More Earnings This Week

5 Reports

Aug3

ONBMO

ON Semiconductor Corporation

PreviewView

Aug3

LBMO

Company Snapshot

Marriott International, Inc. is a leading global hotel and lodging company, operating a wide range of hotels and resorts....

Key Metrics to Watch

Occupancy Rate

This metric indicates how well Marriott is filling its rooms, which directly impacts revenue.

75%

Average Daily Rate (ADR)

Higher ADR can signal strong pricing power and demand in the market.

$180

1 more metrics, Wall Street expectations, options signals, track record, and call prep available with Pro.

MAR Q2-2026 Earnings Preview

Context

Company Snapshot

Earnings Scorecard·Last 8Q

EPS Beat Streak

EPS Beat Rate

75%

Avg EPS Surprise

+1.30%

Avg Stock Reaction

+0.41%

Last Quarter Recap

In Q1 2026, Marriott reported an earnings per share (EPS) of $2.72, surpassing estimates by 5.63%. The stock reacted positively, gaining 1.28% the following day.

Management Promises & Guidance

Focus on expanding loyalty programs to drive repeat business.
Commitment to improving operational efficiency.
Plans to enhance digital booking capabilities.

Expectations

Wall Street Expectations

Bull Case

If Marriott can show strong occupancy rates and increased ADR, it may signal robust demand in the travel sector, leading to higher revenue and profit margins.

Bear Case

Conversely, if the company reports lower occupancy or ADR than expected, it could raise red flags about consumer spending and travel trends, leading to a negative market reaction.

Key Metrics to Watch

Occupancy Rate

75%

This metric indicates how well Marriott is filling its rooms, which directly impacts revenue.

Average Daily Rate (ADR)

$180

Higher ADR can signal strong pricing power and demand in the market.

RevPAR (Revenue per Available Room)

$135

RevPAR combines occupancy and ADR, providing a comprehensive view of hotel performance.

Expectations

Two Questions That Matter

The print will turn on these two things.

What will the occupancy rate be for Q2-2026?

Occupancy rates are a critical indicator of demand and can significantly impact revenue and profitability.

How has Marriott's pricing strategy affected ADR this quarter?

Understanding the ADR will help gauge the company's pricing power and overall market health.

Edge

What the Street Is Missing

Why consensus could be wrong

The Street may underestimate Marriott's ability to leverage its loyalty programs to drive occupancy despite economic pressures.

Supporting Evidence

Recent trends show increased travel demand from loyalty members, which could boost occupancy rates.

Options pricing suggests a larger move than historical averages, indicating potential for a surprise.

Marriott's recent investments in digital marketing may yield better-than-expected ADR.

Key Risk

If occupancy rates come in below 70%, it could undermine the current positive sentiment.

Edge

Thesis-Break Levels

Pre-commit to what would confirm each case.

This quarter, the market is focused on how well Marriott can maintain occupancy and pricing amidst economic uncertainties.

Bull Confirmed If

Occupancy rates exceeding 80% would confirm strong demand and pricing power.

Bear Confirmed If

Occupancy rates falling below 70% could signal weakening demand.

Pre-Earnings Positioning

Options Market

Implied Move

±11.41%

Historical Avg

±3.4%

Pricing rich

The options market is pricing in a significant move, suggesting that investors anticipate volatility around the earnings report.

Options are pricing ±4.0% while MAR has averaged ±3.4% over the last 8 prints — setup is pricing rich.

Detail

ATM IV

0.3%

30d HV

27.0%

Calls (338K)P/C Ratio: 1.06Puts (92K)

Preparation

Post-Print Playbook

Likely market behavior by outcome — not investment advice.

Beat & Raise

If Marriott beats expectations, history suggests the stock could rise around 3.1%, confirming strong market demand.

In-Line / Cautious

If results are in line but management expresses caution, the stock may see muted movement as investors reassess future growth.

Miss

A miss could lead to a decline of about 3.4%, as investors react to potential weaknesses in demand.

Earnings Track Record

Preparation

What to Listen For

Call Prep

1Updates on occupancy rates and how they compare to previous quarters.
2Details on ADR and any changes in pricing strategy.
3Insights into operational efficiencies and cost management.
4Comments on travel trends and consumer behavior post-pandemic.
5Any new initiatives in loyalty programs and their expected impact.